Acquire.bet is the leading player acquisition agency, specializing in scaling Casino and Sports Betting brands through data-driven, performance marketing campaigns.
We manage high-volume publisher partnerships and paid media across Meta, Google PPC, TikTok, CTV, creators, and emerging programmatic platforms.
With 20+ years of expertise, we’re now building the next-generation agency using cutting-edge AI, automation, and advanced strategies to deliver the highest ROI for our clients.
Role Overview
We’re seeking a Senior Media Buyer to own high-impact, performance-driven digital media programs for gaming clients operating in highly competitive, fast-moving markets. This role blends strategic leadership with hands-on execution, requiring someone who can independently manage significant budgets, push platforms beyond standard playbooks, and serve as a trusted advisor to clients. You’ll have full ownership of media strategy and performance, with the autonomy to test, iterate, and scale what works.
What You’ll Own
- Account & Client Leadership: Act as the primary media lead and strategic advisor for clients, shaping platform strategy, performance priorities, and growth roadmaps
- Performance & Spend Ownership: Own pacing, budget allocation, optimization, and ROI across large-scale paid media programs with accountability to business outcomes
- Channel Strategy & Execution: Lead hands-on execution across paid social, search, programmatic, and biddable platforms with an emphasis on lower-funnel performance
- Testing & Innovation: Drive experimentation across new platforms, betas, formats, bidding strategies, and audience approaches to unlock incremental scale
- Performance Storytelling: Translate complex performance data into clear insights, narratives, and recommendations through QBRs, recaps, and forward-looking strategy
Responsibilities
- Develop comprehensive, data-driven media strategies aligned to client goals, market dynamics, and regulatory constraints
- Execute and optimize campaigns end-to-end, including launch, pacing, real-time optimization, troubleshooting, and scaling
- Build precise media plans covering platform selection, audience targeting, creative strategy, and budget allocation
- Rigorously monitor performance, identify inefficiencies or opportunities, and implement data-backed optimizations
- Design and execute structured testing roadmaps, using performance results to inform strategy and investment decisions
- Proactively surface insights and recommendations that go beyond reporting to drive meaningful growth
Required Experience & Skills
Experience